style guru
Hey There, I'm Lana
My passion lies in helping people. I really got into this when my friends and I started having kids. We all felt a bit uncomfortable in our new bodies, and the clothes we used to wear didn’t quite suit our new lifestyle. The app was created so that everyone could have the help of an expert, at an affordable price. When we look good, we feel good.
the journey
The Story Behind the STYLE
Hi, friend! I’m Lana, Founder and CEO of lookingGLASS. Good to meet you! I’ll share my story in a minute, but first let’s talk about you.
At lookingGLASS, we’re all about inspiring confidence and creating looks that reflect the best version of yourself. We help you look and feel great every time you get dressed. We’re passionate about using our fashion savvy and translating it to reflect your signature style so you feel beautiful and relaxed, and can spend your time and energy doing the things that matter to you most.
I promised you a quick word about me. I live in Austin with my husband and two young daughters. When I’m not working, I enjoy traveling with my family, Alexa dance parties with my girls, good food and wine, and of course, the fun of getting dressed each day. Because I started my professional life as a nurse, I understand deeply what it means to care for and help others. I genuinely believe fashion is art and that art can bring joy to people’s lives. That belief led me to obtain my Personal Stylist Certification from the New York Institute of Art + Design and inspired the lookingGLASS vision.
When you look into the lookingGLASS, my hope is that you will see the best version of yourself from head to heart. That’s why at lookingGLASS, our goal is You. Reflected.
Lana Rowder
Founder and CEO
style is personal
Get to Know Me Better
#1 What is your favorite vacation spot?
Beach, always the beach. Grand Cayman Island or the southern coast of Portugal.
#2 What is the best advice you have ever received?
Not to panic and keep my cool. I was lucky to always have a lot of seasoned nurses around. Years of working in the hospital you see a lot of crazy things and it’s easy to panic and freak out. But they taught me to leave the room and come back with one thing I could do to help. When we focus on one thing instead of the big picture the problem seems more manageable. I think that can be carried out through a lot of aspects of life.
#3 What are your favorite hobbies?
Hanging out with friends. doing anything outside. traveling with family. Taking my daughters shopping, they are hysterical in the fitting room. It’s so fun to watch them find clothes they love and feel good in.
#4 What’s something not a lot of people know?
I listen to my horoscope every morning on spotify. I cannot start my day until I’ve heard it.
#5 What’s something You can’t live without?
Coffee
#6 What are your Business goals for this year?
Get to know more women in our community and beyond! Over the last few years, meeting new people and clients has been one of my favorite experiences.
#7 What’s your secret talent?
I can create raps really quickly in my head. When I was younger I wanted to be a female rapper!
#8 What Your Favorite Inspirational Quote?
“She believed she could so she did.”
– R.S. Grey
