The modern workplace is no longer confined to cubicles or corner offices. In 2025, hybrid work models blending remote and in-person days have redefined professional life, and with it, the way women dress. For busy moms, the challenge is acute: crafting outfits that glide from a morning Zoom call to an afternoon boardroom, then to a family dinner, all while exuding confidence. This demand for versatile, seamless attire is transforming wardrobes, and companies like lookingGLASS Lifestyle are leading the charge, empowering women to navigate this new sartorial landscape with ease and authenticity.
Tired of staring at a closet full of clothes and feeling like you have nothing to wear? Our team of expert personal stylists, hand-picked for their diverse style sensibilities, understands the unique challenges real women face. We work magic with clothes you already own, or if needed, hand-pick pieces from our curated collection to build a wardrobe that's as individual as you are. Book a Personalized Styling Session and watch your confidence soar as you discover your style that flatter your figure and make you feel amazing.
The Rise of Hybrid Work Attire
Hybrid work arrangements, now adopted by 59% of companies according to Sequoia's 2025 Wellbeing Trends Report, have dismantled traditional dress codes. Professionals crave clothing that balances polish with practicality, a trend reflected in the global apparel market, set to reach USD 1.40 trillion in 2025 and grow at a 3.16% CAGR through 2030. This expansion, fueled by rising discretionary spending and digital shopping, prioritizes comfort-driven designs, with women leading the charge in demand for adaptable outfits suited to both virtual and in-person settings.
Founded in Austin in 2020 by former nurse Lana Ashby Rowder, lookingGLASS Lifestyle addresses this need with a body-positive, personalized styling service. “Our goal isn't to chase fleeting trends,” Rowder asserts. “We curate looks from your existing wardrobe, tailored to your life whether it's a hybrid office or a holiday event.” Operating across the USA, Canada, UK, and other regions, lookingGLASS uses text or video consultations to craft “capsule wardrobes” and “mom outfits,” resonating with women seeking practical yet stylish solutions.
Function Meets Fashion
The workwear market, valued at USD 18.42 billion in 2024, is projected to hit USD 28.08 billion by 2033, growing at a 4.9% CAGR. This surge stems from heightened workplace safety regulations and a need for durable, functional clothing across industries. For women in hybrid roles, this translates to outfits that serve dual purposes: a tailored blazer over a silk blouse for a client pitch, paired with sneakers for a post-work errand. Such versatility is critical for moms balancing professional demands with family life.
lookingGLASS's stylists excel at unlocking the potential of overlooked wardrobe staples. A Toronto-based client recently praised a stylist who transformed a simple knit dress into a work-to-weekend staple with strategic layering. “It was like seeing my closet with new eyes,” she posted on Instagram, where lookingGLASS engages a growing audience alongside platforms like Pinterest and TikTok. By focusing on “outfit inspo” for interviews, dates, or family photos, the service caters to women in their 30s and 40s who value authenticity over cookie-cutter fashion.
Redefining Corporate Style
The corporate apparel market, worth USD 305.56 billion in 2025, is expanding at a 6.01% CAGR, driven by a growing global workforce and evolving dress codes. Yet, as IWG's study of 1,000 U.S. hybrid workers reveals, 80% now dress differently post-pandemic, favoring breathable fabrics and relaxed silhouettes like soft blazers or midi dresses. These choices align with lookingGLASS's sustainable, timeless approach, which prioritizes pieces that work across settings, from a New York office to a London café.
Competitor platforms like The Knot and Parents.com underscore the intersection of professional and personal styling. A mom in Sydney might seek “what to wear for family photos” while also needing a polished look for a corporate event. lookingGLASS bridges this divide with flexible packages single sessions or monthly memberships delivering tailored advice to clients in Germany, Mexico, or Spain. Their stylists emphasize existing wardrobes, ensuring looks feel personal and effortless, whether for a job interview or a date night.
Sustainability as a Style Statement
Younger consumers are reshaping fashion by demanding eco-conscious brands, a trend fueling the seamless clothing market. This sector, blending athleisure and activewear, prioritizes comfort, durability, and sustainability. lookingGLASS's AI-powered closet-scanning tool, unveiled at Fashion Forward Week in 2025, allows users to digitize their wardrobes and receive daily outfit recommendations, curbing fast-fashion purchases. “We're encouraging women to maximize what they own,” Rowder says, citing the 81.5 pounds of clothing the average U.S. consumer discards yearly.
This ethos resonates in style-centric markets like France and Italy, where longevity defines fashion. A client in Melbourne shared how her stylist revived a vintage linen shirt for both office and casual wear, averting an unnecessary splurge. By leveraging LinkedIn and Facebook, lookingGLASS fosters trust with clients who prioritize substance over algorithms, distinguishing itself from subscription services like Stitch Fix. This approach aligns with the broader apparel market's shift toward sustainability, projected to reach USD 2.26 trillion by 2030 with a 4.2% CAGR.
Confidence in Every Outfit
In 2025, dressing for a hybrid world is an act of empowerment. lookingGLASS Lifestyle doesn't merely style clothes it redefines how women from New Zealand to Canada perceive themselves amid the chaos of work and family. By blending technology, sustainability, and human connection, the service transforms wardrobes into tools for confidence. Whether preparing for a high-stakes presentation or a festive gathering, the right outfit becomes a quiet assertion of identity, proving that style, at its core, is about owning every moment, no matter the setting.
Frequently Asked Questions
What is hybrid work attire and why does it matter in 2025?
Hybrid work attire refers to versatile clothing that transitions seamlessly between remote work settings and in-person office environments. With 59% of companies adopting hybrid models in 2025, professionals especially busy moms need outfits that balance polish and practicality for virtual meetings, boardrooms, and personal commitments. This shift has driven demand for adaptable, comfort-focused designs that maintain a professional appearance across multiple settings throughout the day.
How can I build a capsule wardrobe for hybrid work?
A capsule wardrobe for hybrid work focuses on timeless, multi-functional pieces that can be mixed and matched for various occasions. Start by identifying versatile staples like tailored blazers, silk blouses, midi dresses, and soft knits that work for both video calls and in-person meetings. Personalized styling services like lookingGLASS Lifestyle can help you maximize your existing wardrobe through strategic layering and outfit combinations, reducing the need for fast-fashion purchases while ensuring you look polished across professional and personal settings.
What are the benefits of sustainable fashion choices for hybrid workers?
Sustainable fashion for hybrid workers emphasizes maximizing existing wardrobe pieces, choosing durable clothing, and avoiding fast-fashion waste addressing the 81.5 pounds of clothing the average U.S. consumer discards annually. By investing in timeless, versatile pieces and utilizing tools like AI-powered closet scanners, professionals can create multiple outfit combinations from fewer items. This approach not only reduces environmental impact but also saves money while ensuring you have appropriate attire for diverse hybrid work scenarios, from virtual presentations to client meetings.
Disclaimer: The above helpful resources content contains personal opinions and experiences. The information provided is for general knowledge and does not constitute professional advice.
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Tired of staring at a closet full of clothes and feeling like you have nothing to wear? Our team of expert personal stylists, hand-picked for their diverse style sensibilities, understands the unique challenges real women face. We work magic with clothes you already own, or if needed, hand-pick pieces from our curated collection to build a wardrobe that's as individual as you are. Book a Personalized Styling Session and watch your confidence soar as you discover your style that flatter your figure and make you feel amazing.
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