This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.
Personal stylist, Stefani, styling shoes for a client.


The Team Behind the Style

Meet our incredible team of personal stylists, the style-savvy moms behind your transformations. And our incredible support team, the dream team that keeps us organized!

Get ready for a personalized style journey where you can feel comfortable, confident and beautiful, as our team of trusted stylist's guide you towards a wardrobe that truly represents you.

The lookingGLASS Team

Lana, a lookingGLASS personal stylist.

Lana Ashby Rowder

Founder | CEO | Personal Stylist
Lauren, personal stylist at lookingGLASS


Personal Stylist
Stefani, a lookingGLASS personal stylist.


Personal Stylist
Jordan, a personal stylist at lookingGLASS.


Family Personal Stylist

The Journey

The Story Behind the Style

lookingGLASS Lifestyle was founded in 2020 by Lana Ashby Rowder.

As a former nurse, with two young daughters and a passion for helping people, Lana recognized that women, especially busy moms, often feel a bit uncomfortable in their new bodies and the clothes that they used to wear don’t quite suit their new lifestyle. With this need in mind, lookingGLASS was created with the vision that every woman could see the best version of herself from head to heart.

That’s why at lookingGLASS, our goal is You. Reflected.

Lana lives in Austin, Texas with her husband and two young daughters. When she is not working, she enjoys traveling with her family, Alexa dance parties with her girls, good food and wine, and of course, the fun of getting dressed each day. Lana genuinely believes that fashion is art and that art can bring joy to people’s lives. That belief led her to obtain her Personal Stylist Certification from the New York Institute of Art + Design.

Family Photo Styling Session

Our Values

We're Committed to You

At lookingGLASS, we are dedicated to fostering a safe and inclusive environment where every woman can feel confident, beautiful, and relaxed.

With a belief that style is a tool for self-discovery, our mission is to inspire confidence and curate looks that reflect the best version of you. We channel our style expertise into your unique signature style, so that you can focus your time and energy on what truly matters to you.

We're here to help.

Have questions? We have the answers.

Check out our frequently asked questions page, or contact us at support@lookingglasslifestyle.com.

Looking for style inspo? Check out our blog!

Instant Advice + Inclusive Styles = You.Reflected


No more products available for purchase