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Meet Our Stylists – All About Lana

Lana Rowder 

Founder I CEO I Personal Stylist

Lana Ashby Rowder

All About Lana

Lana grew up in a tiny Nebraska town with just 364 people—so small that everyone knew everyone. Even as a kid, she loved putting outfits together, mixing and matching pieces to create fun looks. Her love for fashion stuck with her, and in high school, she was even voted Most Fashionable (a title she still proudly holds onto!).

After high school, she followed her heart into nursing, earning her degree at the University of Nebraska. Caring for others came naturally, and she spent years working in hospitals across Austin, Texas, in everything from cardiac care to emergency services to postpartum.

It was during one of those long hospital shifts that she met Nick, the guy who would later become her husband. Life got even sweeter when they welcomed their first daughter in 2013 and their second in 2015. But juggling 12-hour shifts with motherhood wasn’t easy, and she found herself craving more time with her girls. So, she made a change—switching to substitute nursing at their school, where she could be more present while still doing what she loved.

Lana’s journey from nurse to stylist may seem unexpected, but at its core, it’s always been about the same thing—helping people feel their best.

Mother and two girls by ocean

How It Started

After having her daughters, Lana struggled to find clothes that made her feel good—nothing fit right, and getting dressed felt frustrating. She started avoiding social events just because she didn’t know what to wear. Turns out, she wasn’t alone. Friends kept coming to her with the same struggles, saying things like, “I just want to feel confident again” or “I’m so tired of wearing old maternity clothes.”

Wanting to help, she started giving styling advice—first to friends, then to their friends—and before she knew it, lookingGLASS Lifestyle was born. To take things to the next level, she earned her personal styling certification from the New York Institute of Art and Design. Now, she’s on a mission to help women feel amazing in what they wear—no matter the occasion.

What Lana is Wearing this Fall

Concert look

Fall in Austin is simply incredible! With concerts, races, and festivals galore, there's so much to enjoy. I've chosen this particular outfit because it's perfect for the exciting events that Austin has to offer, like concerts. It effortlessly combines a touch of edginess and unique character that sets it apart from your everyday attire. This style allows me to convey that I'm here to have a great time without coming across as if I'm trying too hard. It strikes a perfect balance between youthful exuberance and age-appropriate fashion, making it suitable for all the moms out there who still love to rock and roll.

A trendy romper is ideal for staying cool and looking stylish. Considering the current denim craze, I've opted for a romper made from this popular material. Plus, at events like ACL (Austin City Limits), where things can get a bit dusty or muddy, cowboy boots are my go-to choice. They provide both comfort and style while allowing me to romp around with ease—just be sure to break them in beforehand!

Where Lana Shops

Stores where Lana shopsLana, has an impeccable sense of fashion that effortlessly combines high-end luxury with trendy streetwear. When it comes to shopping for her clients or herself, Lana often frequents a curated selection of stores that cater to her unique style preferences. One of her go-to destinations is Revolve, a fashion-forward online boutique that offers a wide range of designer brands and cutting-edge pieces. Here, Lana can explore the latest in contemporary fashion, ensuring her clients are always dressed in the hottest trends.

Petal and Pup is another favorite shopping spot for Lana. This Australian brand is known for its chic and feminine aesthetic, offering a selection of dresses, separates, and accessories that perfectly align with Lana's vision for her clients. Whether she's hunting for a statement piece or a timeless classic, Lana knows that Petal and Pup's collection will have something to suit her discerning taste.

For a bohemian twist, Lana turns to Free People. This store provides Lana with a plethora of boho-inspired options, from flowy maxi dresses to cozy knitwear. Lana loves incorporating Free People's unique pieces into her clients' wardrobes, adding a touch of effortless boho-chic to their looks. Whether she's shopping for a summer music festival or a cozy winter getaway, Free People's eclectic range always inspires Lana's creativity. 

Woman in red jumpsuit

Let's Chat

If you have any questions or need help getting ready for an event, don’t hesitate to reach out! Lana is passionate about helping you feel confident and love the way you look again. Just click here and shoot her an email—she can’t wait to hear from you! 😊

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